Heard about the Museum of Hangovers?
Meet Rino Dubokovic, a 24 years old student entrepreneur from island Hvar (Croatia). He likes to travel, to play bass guitar in band Kidney Gin. […]
MARKETING
Digital Response to Disaster Situation:Exploring the case of museums in China and the coronavirus crisis.
The Virus Scare On the last day of 2019 Chinese authorities alerted World Health Organization (WHO) about multiple cases of pneumonia from the port city […]
Marketing Initiatives at Heritage Transport Museum
#GuestPost #Curator #HeritageTransportMuseum #MCMExclusive Marketing is a young phenomenon in museums especially in the Indian context. The museums have come a long way, as their […]
We discussed Museum Marketing on Museum Hour
MuseumCultureMarketing guest hosted the global Twitter chat initiative called Museum Hour. It is an hour long discussion that happens every Monday 8 PM UK time. […]
Can celebrities help museums get a share of the spotlight?
This week we found two interesting examples of celebrity endorsing museums. It appears that one was by design a planned PR generating opportunity whereas the […]
Deconstructing the marketing strategy of Madame Tussauds in India.
It was in 2017 that we got to know that as a part of the India-UK Year of Culture in 2017, international wax museum and […]
Pentagonal Strategy To Attract The Adult Working Target Group To Museums
Extend the working hours of the museums : Most working adults are in office till about 6 pm. Effectively this means that by the time they […]
Brand Building Tips for Numismatic & Money Museums
When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.