MuseumCultureMarketing guest hosted the global Twitter chat initiative called Museum Hour. It is an hour long discussion that happens every Monday 8 PM UK time. A new topic is covered each Monday. The format of the chat is templated. A total of about 10 questions are asked during the chat and people can choose to […]
This week we found two interesting examples of celebrity endorsing museums. It appears that one was by design a planned PR generating opportunity whereas the other may have been a personal visit that ended up generating a lot of free press for the concerned museum. According to Wikipedia Celebrity branding or celebrity endorsement is a form of advertising […]
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