INS Cuddalore, a modified Natya-class minesweeper was decommissioned in March 2018.
Now, the Indian Navy, along with the Puducherry Government, the National Institute of Ocean Technology, National Centre for Coastal Research (two Chennai based national laboratories) and PondyCan, a NGO which works to preserve and enhance the natural, social, cultural and spiritual environment, are planning to turn the minesweeper into an underwater museum!
When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.