Discovering the cause of #WomenInCulture
The Cause : Although the role of women in society is obviously just as important as that of men, it is far from being properly […]
Mumbai’s first children’s museum opens to public at CSMVS
The museum displays a wide range of art, from ancient sculptures to contemporary paintings, depicting India’s rich culture and heritage, re-interpreted through a child’s imagination. […]
India’s only gramophone museum
Sunny is the owner of ‘Discs & Machines — Sunny’s Gramophone Museum and Records Archive’, a collection of vintage records housed in a double-storeyed, air-conditioned […]
Museum Week 2019
#MuseumWeek is an opportunity to promote fun and educational cultural experiences across every genre, communicating them through social media. More than 5,000 cultural institutions in […]
Pentagonal Strategy To Attract The Adult Working Target Group To Museums
Extend the working hours of the museums : Most working adults are in office till about 6 pm. Effectively this means that by the time they […]
Imagining the National Museum of Architecture
“People are unaware how architects are useful to society.” Architect MN Ashish Ganju on imagining a museum of architecture that can house India’s built diversity. […]
India’s first underwater sea museum to come up in Pondicherry.
INS Cuddalore, a modified Natya-class minesweeper was decommissioned in March 2018.
Now, the Indian Navy, along with the Puducherry Government, the National Institute of Ocean Technology, National Centre for Coastal Research (two Chennai based national laboratories) and PondyCan, a NGO which works to preserve and enhance the natural, social, cultural and spiritual environment, are planning to turn the minesweeper into an underwater museum!
Brand Building Tips for Numismatic & Money Museums
When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.