Category: India

Find out the latest happenings and breaking news about museums in India

Marketing Initiatives at Heritage Transport Museum

#GuestPost #Curator #HeritageTransportMuseum #MCMExclusive Marketing is a young phenomenon in museums especially in the Indian context. The museums have come a long way, as their role has evolved from just custodial to customer oriented, the new age museums are more promising in terms of their focus on customer needs, also, the recent terminology used by […]

We discussed Museum Marketing on Museum Hour

MuseumCultureMarketing guest hosted the global Twitter chat initiative called Museum Hour. It is an hour long discussion that happens every Monday 8 PM UK time. A new topic is covered each Monday. The format of the chat is templated. A total of about 10 questions are asked during the chat and people can choose to […]

The Clay Magicians of Kumartuli

Kumartuli is a traditional potters’ quarter in northern Kolkata, West Bengal. The city is renowned for its sculpting prowess, which not only manufactures clay idols for various festivals but also regularly exports them. The advent of Durga Puja always brings the spotlight back on Kumartuli as it is the main idol making center. Walking around the potter colonies […]

Bengal to have a museum on the history of partition

The West Bengal government has decided to set up a museum on the history of the partition of India, in the now-closed #Alipore Central Correctional Home. The exhibits at the proposed museum will provide visitors with a unique glimpse into the sufferings of millions of people who lived in #WestBengal and the then East Pakistan (Bangladesh) a couple of […]

Can celebrities help museums get a share of the spotlight?

This week we found two interesting examples of celebrity endorsing museums. It appears that one was by design a planned PR generating opportunity whereas the other may have been a personal visit that ended up generating a lot of free press for the concerned museum. According to Wikipedia Celebrity branding or celebrity endorsement is a form of advertising […]

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