Category: All About Marketing

Learn and explore all about the P’s of Marketing and how different museum and cultural organisations are playing with the same.

Brand Building Tips for Numismatic & Money Museums

When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.