Learn and explore all about the P’s of Marketing and how different museum and cultural organisations are playing with the same.
The theme for day 3 of MuseumWeek was togetherness . Here is our share from the Charkha Museum.
It was in 2017 that we got to know that as a part of the India-UK Year of Culture in 2017, international wax museum and […]
Extend the working hours of the museums : Most working adults are in office till about 6 pm. Effectively this means that by the time they […]
When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.
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