Category: All About Marketing

We discussed Museum Marketing on Museum Hour

MuseumCultureMarketing guest hosted the global Twitter chat initiative called Museum Hour. It is an hour long discussion that happens every Monday 8 PM UK time. A new topic is covered each Monday. The format of the chat is templated. A total of about 10 questions are asked during the chat and people can choose to […]

Can celebrities help museums get a share of the spotlight?

This week we found two interesting examples of celebrity endorsing museums. It appears that one was by design a planned PR generating opportunity whereas the other may have been a personal visit that ended up generating a lot of free press for the concerned museum. According to Wikipedia Celebrity branding or celebrity endorsement is a form of advertising […]

Brand Building Tips for Numismatic & Money Museums

When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.