Key takeaways from the session – India’s New Museums: Aims, Challenges, Strategies Day 1 – All India Museum Summit 2019 SPEAKER – Anjani Kumar Singh, Nodal Officer, BiharMuseum KEY POINTS Museums today are more about experiences, interactivity The need was to shift from being a museum of collection of items to being a modern and […]
Category: All About Marketing
It was in 2017 that we got to know that as a part of the India-UK Year of Culture in 2017, international wax museum and popular tourist attraction, Madame Tussauds, was going to open its new branch in New Delhi. Madame Tussauds opened its doors in Delhi in December 2017 Since then it has been […]
What inspired you to start MuseumNext?MuseumNext was started in response to the digital revolution. I was working in arts marketing at the time and saw a big shift in the way in which the public were using digital technology. The internet was making it possible for anyone to have their say and diminishing the role […]
Extend the working hours of the museums : Most working adults are in office till about 6 pm. Effectively this means that by the time they leave office, negotiate evening traffic and make their way into a museum it will not be before 7 PM at the earliest, unless they take a half day off. So […]
When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.