About Us

At present we are a private initiative exploring #marketing & #audience #engagement efforts in #museums & #cultural#organizations globally with special focus on #Indian museums.The long term ambition is to enable museums & cultural organisations maximize their #opportunitycost by finding the #sweetspot between #audienceneeds and #institutionaloffering.

The Goal

To be a repository of marketing knowledge and best practices in context of museum & other cultural organisations.

To bring in the understanding & over time use of of traditional marketing, branding, advertising practices into museums & cultural organisations.

To train museum & culture professionals to leverage marketing practices to grow their brands.

To leverage visitor insights based learning to drive marketing campaigns