The Clay Magicians of Kumartuli

01/10/2019 MCM 1

Kumartuli is a traditional potters’ quarter in northern Kolkata, West Bengal. The city is renowned for its sculpting prowess, which not only manufactures clay idols for various festivals […]

Brand Building Tips for Numismatic & Money Museums

10/02/2019 MCM 0

When thinking about marketing activities it is prudent to be mindful of about the focus of the activity. Two possibilities: Either equity enhancement translating into greater footfalls over time
or footfall increase in the short term While one may argue that the two are inter linked having a sharper focus helps manage expectations of various stakeholders. This also helps in choosing the type of relevant activation to deliver upon the said task.